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“I hired Serena for several projects for El Camino Travel and each time she has done a wonderful job of helping us crystalize our vision and turn it into exciting content. She brought the type of expertise we needed to help us create a compelling story that we would have not been able to do our own. Beyond that, she met all deadlines and her communication was professional. She was a pleasure to work with and this is why we have hired her over and over again.”

Katalina MayorgaCEO and Co-founder, El Camino Travel

“I am so uncomfortable getting my picture taken ... I was dreading this experience but knew it was the smartest way to serve my clients and grow my business.

I couldn't believe the care and attention Serena offered to understand me, my business and brand. Her clear guidance and support makes you feel calm and confident. Her talent captured a gorgeous look and feel for my brand and website that far exceeded my expectations.

Anyone that gets the privilege to work with Serena will be in her fun and kind care and be in awe of the results of her gorgeous talents as a photographer and videographer.”

Holly Harmon HealthCertified Holistic Health Coach

“If you need a headshot but are wary of the corporate look ... then look no further than Serena. She totally got my vibe, as a freelance event professional. Some days I'm in a suit, some days its leggings. All depends on the job. Serena worked with me and helped me feel confident in front of the camera.”

Whitney TranFreelance Event Professional

“Couldn't be happier to have chosen Serena and Creative Ideation for the filming of our recent professional event. She and her team are incredibly polished and professional, and my organization and its partners are thrilled with the final product that she created. In spite of the many complications involved in the work (the first video she created for us involved filming and interviewing at multiple sites), as well as the necessity of absorbing a lot of content-specific knowledge, all of the work was done in a timely manner with a fabulous outcome. She was also pleasant, energetic (but also very unobtrusive) in filming the big event itself. Truly a joy to work with.”

Maki ParkSenior Policy Analyst, Migration Policy Institute